Awards and Accreditations

How The Market Judges

Operations Management

When NV Multi started in 1990, there was no measurable yardstick or market benchmark to chart the growth, directions and progress of memorial park developments. Dato’ Kongdecided to create a scenic memorial park that can look like anything, except a cemetery. He wanted to revolutionalize how people dealt with death. He wanted them to face death squarely as the final awakening to a celebration of life.

He dreamt of a garden that could breathe meaning and vivid memories into families as they gathered around and little ones hustled pass lush greens that had become the final resting place for their departed loved ones. That dream has finally conceived “Nirvana Memorial Park” as we witness today.

Acceptance by the local population is the sine qua non for business survival. Dato’ Kong was pushing the envelope when he tried to gauge his ten-year old against the stringent demands of global standards.

The result was accreditation by the Germany based, TUV CERT Certification Body of Rheinisch Westfalischer TUV e.V, with ISO 9002 certification. Again, NV Multi Corporation was then the first company in Asia to be certified as such. In 2005, similar accreditation was accorded by BM Trada.

Marketing Management

While death is a subject that often stirs up sentiments of taboo , NV Multi has succeeded in overcoming apprehensions by constantly searching for solutions that lie beyond the obvious.

In short , NV Multi believes it is not enough to remind prospects that death is a certain event that can happen at an uncertain time in the future.

The real challenge in marketing bereavement solutions goes beyond selling a good product or service. The crux of the matter is to change mindsets and the deeply entrenched manner things have been done over the past generations. The mission is to create a new mourning culture and towards that end, NV Multi has managed to pave significant progress within a short period of 15 years.

The focus is on delivering “peace of mind” in advance funeral planning and “orderliness, empathy and care” when servicing committals.

In 1994, the multi-level system was applied to speed up the marketing reach in the most populous central region of Malaysia . Soon after, a vast network of agents went through a filtration process to single out the most productive and service oriented performers.

A closer circle of district service agency directors replaced the multi-level system, with each managing and spearheading the growth and developments in their respective designated regions.

While head office provides centralized training all year round, each and every district agency is responsible for expanding their sales force and personalized coaching at the ground level. To date NV Multi has groomed some 30 active district agencies.

NV Multi also spreads its geographical reach beyond the central region. With a proven district agency system, more memorial parks and agency forces have opened in various parts of the country, including Kuching, Kota Kinabalu, Seremban, Johor and Segamat Serious discussions are also in progress to transport our winning formula to other countries in Asia, the most immediate market being in Vietnam .The first overseas branch is in Jakarta ,Indonesia . NV Multi Corporation stamps its leadership position in the local funeral market by being the first and only bereavement care provider to be listed on the Kuala Lumpur Stock Exchange. For the record, NV Multi is the only other listed death business in Asia after Japan .

That leadership position is amplified by the fact that NV Multi Corporation is the sole fully integrated bereavement provider in the market. Beside burial grounds and columbaria, these being disposition products, the company offers various Funeral Services Packages to cater to the varied needs of the non-Muslim communities, may they be Buddhists, Taoists or Christians (Protestants and Catholics).

NV Multi Corporation distinguishes itself as the one-stop center for all bereavement solutions and that divergence is gaping wider as the Management continuously strategize to combine insight, knowledge and original thinking to create new opportunities. Innovations and perseverance join forces to render a distinctive winning strategy that has put NV Multi way ahead of others.

In 2005 , NV Multi upgrades itself through NV Family Treasure to promote family heritage . These have put NV Multi into the realm of highlighting culture and it is the promotion of cultures —-bereavement culture , filial piety and family heritage —-that have witnessed the more recent growth of the group.

Financial Management

Public accountability and transparency have been the hallmarks of NV Multi’s management philosophy. As a firm believer that his bereavement care business carries with it strong communal undercurrents and social redemption values, Group MD Dato’ Kong sees it befitting that NV Multi volunteers to subject its books to close scrutiny and continuous surveillance by reputable and independent third-party financial experts. The objective and impartial assessments made by these analysts are made public in verbatim through media announcements.

NV Multi Corporation Berhad was rated AA3 long term and P1 short term by Rating Agency Malaysia Berhad. Beside a financial score, these ratings reflect RAM’s composite opinion on the overall business prospects, market position, operating efficiency and management competency of the Group. As of 31st May 2001, there were only 13 non-utility companies rated by RAM in the coveted stand-alone AAA/AA category.

In 2005, the same ratings held true : AA 1 long term and P1 short term.

To further promote corporate governance, NV Multi appointed internationally affiliated actuary firm, William M. Mercer Zainal Fraser Sdn Bhd to assist in managing the Group’s cash flow and payment default risks. At the same time, BHLB Trustees Berhad was empowered to invest funds deposited with them on a fully independent basis.