While death is a subject that often stirs up sentiments of taboo , NV Multi has succeeded in overcoming apprehensions by constantly searching for solutions that lie beyond the obvious.
In short , NV Multi believes it is not enough to remind prospects that death is a certain event that can happen at an uncertain time in the future.
The real challenge in marketing bereavement solutions goes beyond selling a good product or service. The crux of the matter is to change mindsets and the deeply entrenched manner things have been done over the past generations. The mission is to create a new mourning culture and towards that end, NV Multi has managed to pave significant progress within a short period of 15 years.
The focus is on delivering “peace of mind” in advance funeral planning and “orderliness, empathy and care” when servicing committals.
In 1994, the multi-level system was applied to speed up the marketing reach in the most populous central region of Malaysia . Soon after, a vast network of agents went through a filtration process to single out the most productive and service oriented performers.
A closer circle of district service agency directors replaced the multi-level system, with each managing and spearheading the growth and developments in their respective designated regions.
While head office provides centralized training all year round, each and every district agency is responsible for expanding their sales force and personalized coaching at the ground level. To date NV Multi has groomed some 30 active district agencies.
NV Multi also spreads its geographical reach beyond the central region. With a proven district agency system, more memorial parks and agency forces have opened in various parts of the country, including Kuching, Kota Kinabalu, Seremban, Johor and Segamat Serious discussions are also in progress to transport our winning formula to other countries in Asia, the most immediate market being in Vietnam .The first overseas branch is in Jakarta ,Indonesia . NV Multi Corporation stamps its leadership position in the local funeral market by being the first and only bereavement care provider to be listed on the Kuala Lumpur Stock Exchange. For the record, NV Multi is the only other listed death business in Asia after Japan .
That leadership position is amplified by the fact that NV Multi Corporation is the sole fully integrated bereavement provider in the market. Beside burial grounds and columbaria, these being disposition products, the company offers various Funeral Services Packages to cater to the varied needs of the non-Muslim communities, may they be Buddhists, Taoists or Christians (Protestants and Catholics).
NV Multi Corporation distinguishes itself as the one-stop center for all bereavement solutions and that divergence is gaping wider as the Management continuously strategize to combine insight, knowledge and original thinking to create new opportunities. Innovations and perseverance join forces to render a distinctive winning strategy that has put NV Multi way ahead of others.
In 2005 , NV Multi upgrades itself through NV Family Treasure to promote family heritage . These have put NV Multi into the realm of highlighting culture and it is the promotion of cultures —-bereavement culture , filial piety and family heritage —-that have witnessed the more recent growth of the group.